What’s the Difference Between Cheap Paint and High-Quality Paint?

Key Points:

• Understand how cheap paint cuts corners on coverage and durability
• Why high-quality paint saves money in the long run
• The science behind pigmentation, binders, and additives
• When it’s okay to use budget paint and when it’s not

Ever walked into a hardware store, looked at the paint aisle, and thought, “Why is one can $35 and the other $110? Isn’t paint just paint?”

It's a common question and one that can make or break the look and longevity of your project. While it might seem like you’re saving money by grabbing the cheapest can, the truth is: quality paint often ends up being the better deal.

“I learned the hard way. Two coats of the cheap stuff turned into four and it still looked patchy.”
If that sounds familiar, you’re not alone. Let’s break down exactly what you're paying for when you invest in high-quality paint and why it matters.

What Makes Cheap Paint... Cheap?

• Less pigment: Cheap paint uses fewer color pigments, so it takes more coats to cover surfaces especially dark or uneven ones.
• Lower-grade binders: Binders hold pigment particles together and help paint adhere to surfaces. Budget paint uses weaker binders that chip, flake, or fade faster.
• More water or filler: Cheap paint is often diluted, which makes it splashy and streaky when applied.

It’s like comparing a watered-down cup of coffee to a rich espresso shot—same base, very different result.

What Are You Paying for with High-Quality Paint?

• Better coverage: One coat can go a long way, especially with rich colors and textured surfaces.
• Longevity: High-end paint resists cracking, peeling, and fading for years—even in Canadian weather extremes.
• Smooth finish: The application is buttery and even, which means less effort and fewer visible strokes.
• Advanced additives: Quality paints often include mold-resistant, stain-blocking, or washable features.

Tip: If you're painting high-traffic areas or exteriors exposed to sun, snow, and rain—never skimp on quality. It pays off long-term.

When Is It Okay to Use Budget Paint?

There are times when cheaper paint is totally fine:

• Short-term rentals or temporary spaces
• Low-traffic zones like ceilings or closets
• Practice or base coats for DIY projects

Just know that you’ll likely need more coats, more labour, and more touch-ups down the line.

FAQs

• Can’t I just use more coats of cheap paint to get the same effect?
  Technically yes, but it takes more time, effort, and money in the long run. You’ll also lose durability and finish quality.
• Is there a “middle ground” paint that’s affordable and decent?
  Yes! Many mid-range paints offer great value. Look for trusted brands with good reviews and ask about coverage per gallon.
• Do I need primer with high-quality paint?
  Some premium paints include primer, but raw surfaces or drastic color changes may still require a dedicated primer layer.
• What’s the best paint finish for walls?
  For most interior walls, eggshell or satin offers a good balance of durability and washability. For exteriors, choose finishes designed to resist UV and moisture.
• Does good paint really last longer outdoors in Canada?
  Absolutely. Premium exterior paints are designed to handle freeze-thaw cycles, UV exposure, and moisture perfect for Canadian homes.
• Where can I buy high-quality paint made for Canadian homes?
  You can shop the best at PowerCoat Canada specifically formulated for our climate and standards.

So next time you're tempted by a cheap can of paint, ask yourself: Am I painting for the price or for the result?

Upgrade your painting experience today!
👉 Shop trusted Canadian-quality paints at PowerCoat Canada and make every stroke count.